https://jessicashriftman.com Jessica Shriftman's Portfolio Thu, 18 Dec 2025 22:11:53 +0000 https://jessicashriftman.com en https://jessicashriftman.com/Home-1 Thu, 04 Aug 2022 22:15:11 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Home-1 ︎︎︎ https://jessicashriftman.com/Info Thu, 04 Aug 2022 22:15:12 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Info INFO 🧨️Jessica Shriftman is currently a freelance creative director with 17 years of experience in ad agency and startup advertising. Her background lies in art direction, strategy, brand identity and creative direction spanning the gamut of concept to content. She’s known in the industry for delivering thought-provoking ideas that explode brands into pop culture - garnering press and transforming sales.&nbsp;She was selected three times for Business Insider’s list of The Most Creative People In Advertising and was named a Next Creative Leader and Female Frontier by Campaign US. Jessica’s work has received accolades from Emmy nominations to Cannes lions and D&amp;AD pencils. Freelance ApplePinterestRobloxWieden + Kennedy Portland RGA 72 and SunnyJohannes LeonardoGreyJoanThe Travel Agency: A Cannabis Store Past Full-Time&nbsp; Billie | 2019 - 2022 | Creative Director of Brand Wieden + Kennedy NY | 2014 - 2019 | Art Director + ACD BBH NY | 2009 - 2012 | Art Director Droga5 | 2008 - 2009 | Art Director Clients + ProjectsBillie | OkCupid | Delta&nbsp; | Equinox Gyms | Johnnie Walker |&nbsp; Clinique |&nbsp; Diet Coke | Sprite | Vaseline | Google Chrome | Samsung | Facebook | Honda | Jansport | NYC Rescue Mission | Bud Light | British Airways | The Travel Agency: A Cannabis Store | Eva NYC Haircare | Crocs | Roblox | eBay Fashion | Google Gemini | Apple | Pinterest | IBM Brands Built from Scratch Billie The Travel Agency: A Cannabis Store Accolades Selected as One Club + 3% Movement Next Creative Leader link Selected as a Campaign US female frontier awards link Business Insider 35 rising stars of Madison Avenue who are revolutionizing advertising&nbsp;link Business Insider 30 Most Creative People In Advertising Under 30, Ranked #19 link Business Insider 30 Most Creative People In Advertising Under 30, Ranked #2 link D&amp;AD graphite | Art Direction | OKCupid | DTF D&amp;AD wood | Outdoor Advertising | OKCupid | DTF D&amp;AD wood | Craft for Advertising | OKCupid | DTF D&amp;AD wood | Craft for Advertising | Delta | Airport codes D&amp;AD wood | Branded Content | Equinox | LGBTQAlphabet D&amp;AD shortlist | Casting | Billie | Think of a WomanD&amp;AD In Book | Underheard in NYD&amp;AD In Book | American Apparel Cannes Lion Bronze | Best Use of Social Media | Underheard in NY Cannes Lion Bronze | Charity/Non-Profit | Underheard in NY Cannes Shortlist | Interactive Video | Clinique | Play With Pop Cannes Shortlist | Direct Lion | Underheard Cannes Shortlist | Promo &amp; Activation | Underheard Cannes Shortlist | Websites as a Product/Service | Clinique | Play With Pop Emmy Nomination | Best Commercial | Google Chrome | Jess Time AICP Award | Performance/Dialogue | Google Chrome | Jess Time AICP Award Shortlist | Copywriting | Google Chrome | Jess Time Webby Winner | Social: Experimentation, Innovation &amp; Viral | Project Pigeon Webby Nomination | Online Commercials | Google Chrome | Coffee One Show Silver | Interactive | Non-Profit | Underheard One Show Merit | Innovation in Advertising | Underheard One Show Merit | Mobile | Underheard&nbsp; One Show Merit | Consumer TV: Merit | Google Chrome | Coffee One Show Merit | Brand Side Social Impact | Billie | Think of a Woman One Show Merit | Fusion | Billie | Think of a Woman Clio Gold | Content and Contact | Underheard Clio Gold | Interactive | Underheard Clio Shortlist | Innovative Media | Underheard Art Directors Club Finalist | Media Innovation | Underheard Published in Creative Review | Underheard&nbsp; Work referenced on Jimmy Fallon | Underheard Work referenced on Jimmy Fallon | Billie | Blué Addy Silver | American Apparel Young Gun of the Month Adweek | Craft of the year 2019 | OkCupid Adweek | Best campaign of 2017 | Delta Dating Wall ContactJessica.Shriftman@gmail.com Currently available for freelance and thought leadership https://jessicashriftman.com/Footer Thu, 04 Aug 2022 22:15:36 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Footer &nbsp;Hiiiiiiiiiiii. Thanks so much for coming and happy scrolling. Please do come back again soon.&nbsp; Lots of love, Jess ❤️&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Oh wait. You’re still here?? Maybe I should tell you a little bit more about myself? OK. So, this is highly controversial but I recently discovered that I bite my string cheese. Should we be concerned? 🧀 I feel the most alive when... I’m sprinkling Trader Joe’s chili lime seasoning on things 💥️ I have a twin brother. No, it’s impossible to be identical 👯&nbsp; My dog’s name is Denver. I think this is a pretty cool name. Except when we’re in Colorado 🐶&nbsp; Wow you’ve made it this far. I’m blushing. Will you accept this rose? 🌹&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://jessicashriftman.com/OkCupid-DTF Thu, 04 Aug 2022 22:15:13 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/OkCupid-DTF OKCUPID: DTF🌹️&nbsp; Our 'dating deserves better' campaign subverts the blunt acronym DTF (*Down To Fuck*) to show the substance of OKCUPID users. &nbsp; Results: 30% growth in the brand’s social audience +&nbsp; 25% increase in new users. 1 billion earned media impressions. <img width="847" height="548" width_o="847" height_o="548" data-src="https://freight.cargo.site/t/original/i/793962f11ff7c4ad2f33a64b31d435a28b869d2c961f5980c85a4a2d3c17401f/A_okc_dtf_hero17.jpg" data-mid="149661623" border="0" src="https://freight.cargo.site/w/847/i/793962f11ff7c4ad2f33a64b31d435a28b869d2c961f5980c85a4a2d3c17401f/A_okc_dtf_hero17.jpg" /> <img width="847" height="548" width_o="847" height_o="548" 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data-src="https://freight.cargo.site/t/original/i/fcf6b69f00cc81c13162ad7375a9d3b2422fd136a16c8327756949c9eac8347d/rawImage.jpg" data-mid="150015030" border="0" src="https://freight.cargo.site/w/1000/i/fcf6b69f00cc81c13162ad7375a9d3b2422fd136a16c8327756949c9eac8347d/rawImage.jpg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/45ab0c7c28c31f61e5631287247a5212d7b437bca172bbc016e9405740e47955/b145-complete2.jpg" data-mid="150015040" border="0" src="https://freight.cargo.site/w/1000/i/45ab0c7c28c31f61e5631287247a5212d7b437bca172bbc016e9405740e47955/b145-complete2.jpg" /> <img width="1838" height="1225" width_o="1838" height_o="1225" data-src="https://freight.cargo.site/t/original/i/84b00177d45a2daffd4beaac6a1957fe7f34957e598bc8671d50bd01f372f476/1_e5-NtSLrhA6Y_9n1GDEaiw.jpg" data-mid="150015041" border="0" src="https://freight.cargo.site/w/1000/i/84b00177d45a2daffd4beaac6a1957fe7f34957e598bc8671d50bd01f372f476/1_e5-NtSLrhA6Y_9n1GDEaiw.jpg" /> <img width="1838" height="1312" width_o="1838" height_o="1312" data-src="https://freight.cargo.site/t/original/i/e0d4f1bee610eca313dddfe239570cb212b476b9ea2ce163668e4f5b873a57dd/1_0xkYUf9mfH6gkMwaCJEXWQ.jpg" data-mid="150015037" border="0" src="https://freight.cargo.site/w/1000/i/e0d4f1bee610eca313dddfe239570cb212b476b9ea2ce163668e4f5b873a57dd/1_0xkYUf9mfH6gkMwaCJEXWQ.jpg" /> <img width="847" height="523" width_o="847" height_o="523" data-src="https://freight.cargo.site/t/original/i/db026e7bb34d999d3dde87bc4832f3827e22e3dc79f88bda780604de71489c5c/R_insitu_1.jpg" data-mid="149661620" border="0" src="https://freight.cargo.site/w/847/i/db026e7bb34d999d3dde87bc4832f3827e22e3dc79f88bda780604de71489c5c/R_insitu_1.jpg" /> &nbsp;Photography by: Maurizio and Pierpaolo Awards and Acknowledgements '18 D&amp;AD graphite | Art Direction &nbsp; '18 D&amp;AD wood | Outdoor Advertising&nbsp; '18 D&amp;AD wood | Craft for Advertising Fast Company - Advertising execs pick their favorite ads of 2018 Business Insider - The 10 best ads of 2018 It's Nice That - Review of the Year 2018: Top 100 most read AdWeek - The 25 Best Ads of 2018 https://jessicashriftman.com/The-Travel-Agency-Cannabis-Carrier-Pigeons Wed, 17 Dec 2025 22:17:11 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/The-Travel-Agency-Cannabis-Carrier-Pigeons CANNABIS CARRIER PIGEONS🐦 The Travel Agency, a New York based cannabis dispensary, asked me to drum up attention for their delivery program.&nbsp; Results: 4 million views across IG + TikTok (organic) We made the news&nbsp;︎1.5 million in sales https://jessicashriftman.com/Delta-Dating-Wall Thu, 04 Aug 2022 22:15:15 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Delta-Dating-Wall DELTA DATING WALL❤️️ Playing off the insight that world travelers are more likely to be swiped right, The Delta Dating wall let passerbys fake their worldliness. The wall highlighted 9 exotic locations Delta flies direct from NYC. Results: 200 million media impressions / engagement rate was 273% above average <img width="847" height="611" width_o="847" height_o="611" data-src="https://freight.cargo.site/t/original/i/6a3b22c48a17a168a4703c33008a6e09fe624879e6483ed5ad5cf464d2eae08b/Screen-Shot-2017-08-11-at-4.03.59-PM.jpg" data-mid="149661639" border="0" src="https://freight.cargo.site/w/847/i/6a3b22c48a17a168a4703c33008a6e09fe624879e6483ed5ad5cf464d2eae08b/Screen-Shot-2017-08-11-at-4.03.59-PM.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/b6bf28fc72389230d98b0bf01ce411d26a72fe7f6acf7825e3314dec21a65d03/Delta0606_923.jpg" data-mid="149661640" border="0" src="https://freight.cargo.site/w/847/i/b6bf28fc72389230d98b0bf01ce411d26a72fe7f6acf7825e3314dec21a65d03/Delta0606_923.jpg" />Call outs like "If you have a puppy, now would be the time to hold it up" "No duck face" or "This might be your bathroom selfie" and illustrations by Andrew Rae all added to the cheekiness and craft. <img width="847" height="847" width_o="847" height_o="847" data-src="https://freight.cargo.site/t/original/i/376b3852b4cc5e021cc2cec255c99c625d35b6e2d76595d78d1236477d7e4743/4_Delta0606_446.jpg" data-mid="149661631" border="0" src="https://freight.cargo.site/w/847/i/376b3852b4cc5e021cc2cec255c99c625d35b6e2d76595d78d1236477d7e4743/4_Delta0606_446.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/72bcad348c9e12640e9ec82af610814f6462bf7a8b19226e77a8685ce4f402e6/5_Delta0606_595.jpg" data-mid="149661632" border="0" src="https://freight.cargo.site/w/847/i/72bcad348c9e12640e9ec82af610814f6462bf7a8b19226e77a8685ce4f402e6/5_Delta0606_595.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/987311102c1f65e8065fd59afd65d96c16bd8be6f393a6118d55b842eff3d1e6/3_Delta0606_331.jpg" data-mid="149661630" border="0" src="https://freight.cargo.site/w/847/i/987311102c1f65e8065fd59afd65d96c16bd8be6f393a6118d55b842eff3d1e6/3_Delta0606_331.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/3989090747e2dc60ece6ba3a068d05fe76a6dd8b764f74de0a7f9669b07130a0/6_Delta0606_691.jpg" data-mid="149661633" border="0" src="https://freight.cargo.site/w/847/i/3989090747e2dc60ece6ba3a068d05fe76a6dd8b764f74de0a7f9669b07130a0/6_Delta0606_691.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/dd41566e549b3e30751466159a59c8df53129ed1cc790a0d682bd975dfdbf702/IMG_8025.GIF" data-mid="149661641" border="0" src="https://freight.cargo.site/w/640/i/dd41566e549b3e30751466159a59c8df53129ed1cc790a0d682bd975dfdbf702/IMG_8025.GIF" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/43527837866a65f4e5e25a9abef9a512699f7adb4996431fc1f3ef2efac660f3/2_Delta0606_119.jpg" data-mid="149661629" border="0" src="https://freight.cargo.site/w/847/i/43527837866a65f4e5e25a9abef9a512699f7adb4996431fc1f3ef2efac660f3/2_Delta0606_119.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/4ee97fef9a94bc70e77b8a816964b7c25da1c9c865bfbc4f23985d5415bd8b7c/8_tinder.jpg" data-mid="149661635" border="0" src="https://freight.cargo.site/w/847/i/4ee97fef9a94bc70e77b8a816964b7c25da1c9c865bfbc4f23985d5415bd8b7c/8_tinder.jpg" /> <img width="847" height="565" width_o="847" height_o="565" data-src="https://freight.cargo.site/t/original/i/73fdd4b7190adf5515792d7262f5a329835a8bad1eb851ec44d775969113690c/DLTNYCG17188_Delta0606_886_02-1.jpg" data-mid="149661636" border="0" src="https://freight.cargo.site/w/847/i/73fdd4b7190adf5515792d7262f5a329835a8bad1eb851ec44d775969113690c/DLTNYCG17188_Delta0606_886_02-1.jpg" /> https://jessicashriftman.com/Equinox-LGBTQAlphabet Thu, 04 Aug 2022 22:15:17 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Equinox-LGBTQAlphabet EQUINOX: LGBTQA+ ALPHABET 🍭 For pride, we extended the LGBTQA acronym from six to twenty six letters. To ensure authenticity, we worked closely with The LGBT Community Center. The film was made for under 200K and was shot in one day. Results: 8.3 million views (7 million organic) Directed by: Jordan Bahat Choreographed by: Andrew Winghart In addition to the film, a complete alphabet of letters allowed Equinox to post words and phrases throughout pride month on social – essentially using the alphabet as a language. <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/0d1e593f611fb4418bd159bb6cf635ce7440e1acee9b236d77ec63984ce731af/A.jpeg" data-mid="149928133" border="0" src="https://freight.cargo.site/w/750/i/0d1e593f611fb4418bd159bb6cf635ce7440e1acee9b236d77ec63984ce731af/A.jpeg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/4a1c339dadbb924555379f97adfa3231e12e212a7d87fcb1dd706b544a884658/B.jpeg" data-mid="149928137" border="0" src="https://freight.cargo.site/w/750/i/4a1c339dadbb924555379f97adfa3231e12e212a7d87fcb1dd706b544a884658/B.jpeg" /> <img width="750" height="750" width_o="750" 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height_o="750" data-src="https://freight.cargo.site/t/original/i/a0ccd4c394ec275b932e13db2b088961fea02906767fcab7702d071010beb839/V.jpeg" data-mid="149928154" border="0" src="https://freight.cargo.site/w/750/i/a0ccd4c394ec275b932e13db2b088961fea02906767fcab7702d071010beb839/V.jpeg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/36daf39a2ab9392c7f95f6bc11ff2eeb2d16a328f20ae56df1a90847d08cf6ca/W.jpeg" data-mid="149928155" border="0" src="https://freight.cargo.site/w/750/i/36daf39a2ab9392c7f95f6bc11ff2eeb2d16a328f20ae56df1a90847d08cf6ca/W.jpeg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/55d2f918c44c88523fb3dc2b297994fb87ba394010d25304e348eaca21db3072/X.jpeg" data-mid="149928156" border="0" src="https://freight.cargo.site/w/750/i/55d2f918c44c88523fb3dc2b297994fb87ba394010d25304e348eaca21db3072/X.jpeg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/0698caa18b3e8eec4e6c3c627bae5e6a73db5262ee408e489ab6bc06c1eeaff8/Z.jpeg" data-mid="149928158" border="0" src="https://freight.cargo.site/w/750/i/0698caa18b3e8eec4e6c3c627bae5e6a73db5262ee408e489ab6bc06c1eeaff8/Z.jpeg" /> https://jessicashriftman.com/Billie-Think-of-a-Woman Thu, 04 Aug 2022 22:15:12 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Billie-Think-of-a-Woman BILLIE: THINK OF A WOMAN&nbsp;💋️ On International Women's Day, while other female empowerment brands were celebrating the achievements of women, we challenged the word WOMEN entirely. The film uncovers the biases we’ve all been programmed to believe. Results: 2 million social media impressions, 1 billion media impressions Directed by: Quinn Wilson<img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d6a8fbea4a886616aa9d938f5fbcfc2a773f2abfac53a463fe53943f0d6e7461/billie-cannes-digitalboard-comments.jpg" data-mid="150015727" border="0" src="https://freight.cargo.site/w/1000/i/d6a8fbea4a886616aa9d938f5fbcfc2a773f2abfac53a463fe53943f0d6e7461/billie-cannes-digitalboard-comments.jpg" /> https://jessicashriftman.com/Billie-Red-White-and-You-Do-You Thu, 04 Aug 2022 22:15:17 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/Billie-Red-White-and-You-Do-You BILLIE: YOU DO YOU 🇺🇸 On the “unofficial start” of summer – 4th of July– we launched a film that challenged the archaic standards that women need to remove every last strand of hair before squeezing into a bathing suit. Results: Despite not being able to put paid behind it (“controversial content”) – the film garnered interntional headlines includin 2.2 B media impressionsn + 4 MM organic social views Director + Photography: Ashley Armitage <img width="1971" height="1362" width_o="1971" height_o="1362" data-src="https://freight.cargo.site/t/original/i/1fbdecebf73fc39a1d71e1ea375ffd0cc588e563cd6c409abe0ea6d58792c972/YDY-3.jpg" data-mid="150016082" border="0" src="https://freight.cargo.site/w/1000/i/1fbdecebf73fc39a1d71e1ea375ffd0cc588e563cd6c409abe0ea6d58792c972/YDY-3.jpg" /> <img width="1971" height="1362" width_o="1971" height_o="1362" data-src="https://freight.cargo.site/t/original/i/ec8f6107306adbdc0dfb8abd00cd0403bf320ab2818396ab3b593985e77dcf23/YDY-2.jpg" data-mid="150016081" border="0" src="https://freight.cargo.site/w/1000/i/ec8f6107306adbdc0dfb8abd00cd0403bf320ab2818396ab3b593985e77dcf23/YDY-2.jpg" /> <img width="1971" height="1362" width_o="1971" height_o="1362" data-src="https://freight.cargo.site/t/original/i/640b92b47af1db07f85d6663b2a98c098723fb2670570fa066d40a26ce4ae385/YDY-1.jpg" data-mid="150016080" border="0" src="https://freight.cargo.site/w/1000/i/640b92b47af1db07f85d6663b2a98c098723fb2670570fa066d40a26ce4ae385/YDY-1.jpg" /> https://jessicashriftman.com/The-Travel-Agency-Branding Thu, 18 Dec 2025 22:11:53 +0000 Jessica Shriftman's Portfolio https://jessicashriftman.com/The-Travel-Agency-Branding THE TRAVEL AGENCY 🥦 ‘a cannabis store’A brand I built from the ground up. When we started, they had a license—and nothing else. No name, no voice, and no point of view. As their Freelance Creative Director, I hand-picked a dream team to build a complete brand identity in just a few months. I steered every touchpoint from: Naming &amp; Brand VoiceStore design inspiration and artworkVisual Identity &amp; PersonaStore Design &amp; MerchFull-Scale Marketing CampaignsOver the past three years, we have grown the business from one store to four. The Travel Agency is now the highest grossing cannabis dispensary in NYC. <img width="2552" height="1060" width_o="2552" height_o="1060" data-src="https://freight.cargo.site/t/original/i/b385f5502e630145ec1a5396ea79df18316781be028992201697308359e562f9/Screen-Shot-2025-12-18-at-4.24.04-PM.png" data-mid="241956317" border="0" src="https://freight.cargo.site/w/1000/i/b385f5502e630145ec1a5396ea79df18316781be028992201697308359e562f9/Screen-Shot-2025-12-18-at-4.24.04-PM.png" />The moniker pays tribute to the days before legalization, when delivery plugs used coded business cards—touting "laundry services" or "Chinese food"—to disguise their work. We chose a "Travel Agency" as our nod to these coded classics and to the journeys we offer. The E’s are intentionally flipped letting the viewing know not everything is what it seems. <img width="2252" height="1582" width_o="2252" height_o="1582" data-src="https://freight.cargo.site/t/original/i/3686f4ca5b070af3ab3243cb8bcb7370d67adf3acf8519e3d16acc2f486abba1/Screen-Shot-2025-12-18-at-4.35.30-PM.png" data-mid="241956617" border="0" src="https://freight.cargo.site/w/1000/i/3686f4ca5b070af3ab3243cb8bcb7370d67adf3acf8519e3d16acc2f486abba1/Screen-Shot-2025-12-18-at-4.35.30-PM.png" /> I pulled the inspiration for the architects Leong and Leong ––an old photo of Eero Saarinen’s TWA Lounge. I also helped inform the artwork for the vestibules and various art installations throughout the stores.&nbsp; <img width="1640" height="1030" width_o="1640" height_o="1030" data-src="https://freight.cargo.site/t/original/i/be63cc074058926cdb15322f967af91678221e702b69c6a5f69e716c6401ea37/Screen-Shot-2025-12-18-at-4.33.56-PM.png" data-mid="241956608" border="0" src="https://freight.cargo.site/w/1000/i/be63cc074058926cdb15322f967af91678221e702b69c6a5f69e716c6401ea37/Screen-Shot-2025-12-18-at-4.33.56-PM.png" /> I especially love our functioning flipboard with unconventional destinations. <img width="1872" height="1246" width_o="1872" height_o="1246" data-src="https://freight.cargo.site/t/original/i/aedd0548ed5a17e1ca6ff980bc9657a1679d1e4e661c8b1a0fba8052322a5d49/Screen-Shot-2025-12-18-at-4.42.02-PM.png" data-mid="241956627" border="0" src="https://freight.cargo.site/w/1000/i/aedd0548ed5a17e1ca6ff980bc9657a1679d1e4e661c8b1a0fba8052322a5d49/Screen-Shot-2025-12-18-at-4.42.02-PM.png" /> We’ve built brand affinity and cultural relevance through a cheeky, playful and irreverent voice. <img width="496" height="590" width_o="496" height_o="590" data-src="https://freight.cargo.site/t/original/i/86350c69e0e7adf5e7f4cddff6e728b841796683d8bc92e80dcfb49c260d3245/shaneHD.gif" data-mid="241958089" border="0" src="https://freight.cargo.site/w/496/i/86350c69e0e7adf5e7f4cddff6e728b841796683d8bc92e80dcfb49c260d3245/shaneHD.gif" /> <img width="1140" height="898" width_o="1140" height_o="898" data-src="https://freight.cargo.site/t/original/i/3e030b1c0019f89b74affd684a0022ed504a007161877497fbc308db182f1e75/Screen-Shot-2025-12-18-at-4.31.31-PM.png" data-mid="241956629" border="0" src="https://freight.cargo.site/w/1000/i/3e030b1c0019f89b74affd684a0022ed504a007161877497fbc308db182f1e75/Screen-Shot-2025-12-18-at-4.31.31-PM.png" /> <img width="1898" height="1520" width_o="1898" height_o="1520" data-src="https://freight.cargo.site/t/original/i/8d51b617f60f58cf0a2bcfae09b5e995117658d787a87217dd20fab8d07f09c8/Screen-Shot-2025-12-18-at-4.45.16-PM.png" data-mid="241956651" border="0" src="https://freight.cargo.site/w/1000/i/8d51b617f60f58cf0a2bcfae09b5e995117658d787a87217dd20fab8d07f09c8/Screen-Shot-2025-12-18-at-4.45.16-PM.png" /> <img width="1888" height="1516" width_o="1888" height_o="1516" data-src="https://freight.cargo.site/t/original/i/9c0e7239c8e3894d28b7ec992284d0567135e972f40717df4fc4403fd6910d83/Screen-Shot-2025-12-18-at-4.44.57-PM.png" data-mid="241956649" border="0" src="https://freight.cargo.site/w/1000/i/9c0e7239c8e3894d28b7ec992284d0567135e972f40717df4fc4403fd6910d83/Screen-Shot-2025-12-18-at-4.44.57-PM.png" /> <img width="1902" height="1514" width_o="1902" height_o="1514" data-src="https://freight.cargo.site/t/original/i/9377cdf8a90d2d6517132b6b8c73ca3a297716fb98828a46edcfdabcd7d9e44b/Screen-Shot-2025-12-18-at-4.45.06-PM.png" data-mid="241956650" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/9377cdf8a90d2d6517132b6b8c73ca3a297716fb98828a46edcfdabcd7d9e44b/Screen-Shot-2025-12-18-at-4.45.06-PM.png" /> I recently completed a 200 page brand book, codifying all the principles and personalities traits of the brand. A few example pages <img width="1858" height="1042" width_o="1858" height_o="1042" data-src="https://freight.cargo.site/t/original/i/6275884f1b0c9d5ecb9d88f95ca95757b1cfeafb51936dc5a4f7e028a4bf2a99/Screen-Shot-2025-12-18-at-4.47.28-PM.png" data-mid="241956669" border="0" src="https://freight.cargo.site/w/1000/i/6275884f1b0c9d5ecb9d88f95ca95757b1cfeafb51936dc5a4f7e028a4bf2a99/Screen-Shot-2025-12-18-at-4.47.28-PM.png" /> <img width="1852" height="1044" width_o="1852" height_o="1044" data-src="https://freight.cargo.site/t/original/i/774aa4d0b03704dea4f9d418bfe75f8a9dab465acd98e225c3e199dd625c6715/Screen-Shot-2025-12-18-at-4.51.41-PM.png" data-mid="241956685" border="0" src="https://freight.cargo.site/w/1000/i/774aa4d0b03704dea4f9d418bfe75f8a9dab465acd98e225c3e199dd625c6715/Screen-Shot-2025-12-18-at-4.51.41-PM.png" /> <img width="1856" height="1044" width_o="1856" height_o="1044" data-src="https://freight.cargo.site/t/original/i/ccf9cc4ea083b06a3badeebb36491c3184c45b3fdac4f3a01d3d9f6aa8467b26/Screen-Shot-2025-12-18-at-4.53.14-PM.png" data-mid="241956732" border="0" src="https://freight.cargo.site/w/1000/i/ccf9cc4ea083b06a3badeebb36491c3184c45b3fdac4f3a01d3d9f6aa8467b26/Screen-Shot-2025-12-18-at-4.53.14-PM.png" /> <img width="1854" height="1044" width_o="1854" height_o="1044" data-src="https://freight.cargo.site/t/original/i/b6c7d06aa4acaf552cdeba7e8b80a241795f948dd1b1bf5b75680d09a8d76be7/Screen-Shot-2025-12-18-at-4.54.33-PM.png" data-mid="241956725" border="0" src="https://freight.cargo.site/w/1000/i/b6c7d06aa4acaf552cdeba7e8b80a241795f948dd1b1bf5b75680d09a8d76be7/Screen-Shot-2025-12-18-at-4.54.33-PM.png" /> <img width="1852" height="1048" width_o="1852" height_o="1048" data-src="https://freight.cargo.site/t/original/i/2cadd26cd018a3f0df4fb04c50c2818599f5bb1b29696ad61b5616f605008649/Screen-Shot-2025-12-18-at-4.55.20-PM.png" data-mid="241956726" border="0" src="https://freight.cargo.site/w/1000/i/2cadd26cd018a3f0df4fb04c50c2818599f5bb1b29696ad61b5616f605008649/Screen-Shot-2025-12-18-at-4.55.20-PM.png" /> A few campaigns and in-store collateralPsst - Cannabis-friendly media is scarce. We rely on wildpostings, CTV, programmatic, and social. Delivery Campaign<img width="2804" height="1230" width_o="2804" height_o="1230" data-src="https://freight.cargo.site/t/original/i/4eb1499ec7a34cc48f8e472cb3970fc494eaf5b34bab072fb2e13c5de3e626b5/Screen-Shot-2025-12-18-at-4.58.11-PM.png" data-mid="241956872" border="0" src="https://freight.cargo.site/w/1000/i/4eb1499ec7a34cc48f8e472cb3970fc494eaf5b34bab072fb2e13c5de3e626b5/Screen-Shot-2025-12-18-at-4.58.11-PM.png" />Local Guides<img width="1450" height="862" width_o="1450" height_o="862" data-src="https://freight.cargo.site/t/original/i/4c67c47d5ceb35765246bbdaf348d22d0b5f387dea2f8923fcdb5f7748e211e2/Screen-Shot-2025-12-18-at-4.57.35-PM.png" data-mid="241956873" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4c67c47d5ceb35765246bbdaf348d22d0b5f387dea2f8923fcdb5f7748e211e2/Screen-Shot-2025-12-18-at-4.57.35-PM.png" /> Holiday Campaign <img width="1046" height="1032" width_o="1046" height_o="1032" data-src="https://freight.cargo.site/t/original/i/7bed2416e74bbfcd3fd30c273b16efcfdb54278ff401c954dd519db6aa218c01/Screen-Shot-2025-12-18-at-4.59.03-PM.png" data-mid="241956868" border="0" src="https://freight.cargo.site/w/1000/i/7bed2416e74bbfcd3fd30c273b16efcfdb54278ff401c954dd519db6aa218c01/Screen-Shot-2025-12-18-at-4.59.03-PM.png" /> just sayin’ <img width="2316" height="3088" width_o="2316" height_o="3088" data-src="https://freight.cargo.site/t/original/i/81dae62ba018c06f13310305302c2e49ce4b571fe098ebc4757fd809a91fcaa9/img_5433.jpg" data-mid="246157517" border="0" src="https://freight.cargo.site/w/1000/i/81dae62ba018c06f13310305302c2e49ce4b571fe098ebc4757fd809a91fcaa9/img_5433.jpg" />