PINTEREST: STEREOTYPICAL GIFTING🙅
Objective: Drive holiday shoppers to Pinterest Gift Guides via social-first storytelling.
The Idea: We teamed up with three top-tier influencers to declare a "gift strike" against the generic. By shunning the predictable clichés they receive every year, they pointed their audiences toward the one-of-a-kind finds only on Pinterest.
For example:
- a “manly man” who doesn’t want any more mustache pomade, leather bound journals or flasks.
- a grandma who is done with calendars - she doesn’t even know how much time she has left!
- a mom who has doesn’t want any more mugs, bathrobes, lotion and MF handtowels.
We partnered with Grandma Droniak, Zarna Garg, and Thor Bradley (famous wood chopper), leveraging self-shot content to maintain creator authenticity. We edited the videos for maximum impact.
Ex. Granmda Droniak LINK 😂️
(Creator links are down b/c usage expired)
The results:
- Increased drive to Pinterest Gift Guides
- Millions of views, thousands of comments from people who could relate