Our 'dating deserves better' campaign subverts the blunt acronym DTF (*Down To Fuck*) to show the substance of OKCUPID users.  

Results: 30% growth in the brand’s social audience +  25% increase in new users. 1 billion earned media impressions.

Photography by: Maurizio and Pierpaolo

Awards and Acknowledgements
'18 D&AD graphite | Art Direction  
'18 D&AD wood | Outdoor Advertising 
'18 D&AD wood | Craft for Advertising
Fast Company - Advertising execs pick their favorite ads of 2018
Business Insider - The 10 best ads of 2018
It's Nice That - Review of the Year 2018: Top 100 most read
AdWeek - The 25 Best Ads of 2018