OKCUPID: DTF🌹️
Our 'dating deserves better' campaign subverts the blunt acronym DTF (*Down To Fuck*) to show the substance of OKCUPID users.
Results: 30% growth in the brand’s social audience + 25% increase in new users. 1 billion earned media impressions.
Photography by: Maurizio and Pierpaolo
Awards and Acknowledgements
'18 D&AD graphite | Art Direction
'18 D&AD wood | Outdoor Advertising
'18 D&AD wood | Craft for Advertising
Fast Company - Advertising execs pick their favorite ads of 2018
Business Insider - The 10 best ads of 2018
It's Nice That - Review of the Year 2018: Top 100 most read
AdWeek - The 25 Best Ads of 2018