NYC RESCUE MISSION: UNDERHEARD IN NEW YORK πͺ
In 2011, we set up 4 people who were homeless with prepaid cell phones that allowed them to tweet their thoughts and anecdotes from their daily lives... then, the unthinkable happened :)
Resuls: 10+ million media impressions.Twitter voted one of the menβs tweets the third most important tweet of 2011. But more importantly, the genorisity of strangers helped get these people off the streets.
Awards:
Cannes Lion Bronze | Best Use of Social Media | Underheard in NY
Cannes Lion Bronze | Charity/Non-Profit | Underheard in NY
One Show Silver | Interactive | Non-Profit | Underheard in NY
Clio Gold | Interactive | Underheard in NY
Referenced on Jimmy Fallon