WGC:
GOLD MAKES
IT
A MARRAIGE💍
A campaign for the World Gold Council to dust off the outdated image of gold and get modern brides interested in gold wedding bands. In an era of reality shows like Bridezilla and Bridal Plasty, we positioned gold as the ultimate symbol of marriage.
![](https://freight.cargo.site/t/original/i/fffc14658096c929c99608b358c071a30f1a0b3b534462d6b3f691064a7f26fb/beard_smaller_border_4_o.jpg)
![](https://freight.cargo.site/t/original/i/49af8a57115a3d3ffce23b1f045c3748f0d4180fb8b77344976fbf71ca29eec3/greatuncle_smaller_o.jpg)
![](https://freight.cargo.site/t/original/i/fa92d009060561e2cf6950b7b9490d449356207419c1015fa765172cd4034f55/napkin_o.jpg)
![](https://freight.cargo.site/t/original/i/1c9cbbf6d2b16820a28dd39149f22a84f77e13117df5607adefe0b60cbca63c8/thirdcousin_smaller copy_o.jpg)
The print ads ran in popular bridal and non bridal magazines like The Knot & GQ as well as the NYtimes wedding section
NEWSPAPER
![](https://freight.cargo.site/t/original/i/8219f918a611a499a62b7afcde46b0922ff5af7a269d7b5a9e51734ab1a703fc/bestman_o.jpg)
![](https://freight.cargo.site/t/original/i/6269513cab3cf57d3b3721b2da69b70b4be3152fb99fad9826a4fb67c88ec055/stepdad_o.jpg)
![](https://freight.cargo.site/t/original/i/2a0c7055797d46c62b4a2a6850c346ecf08628fce4ed3a7aacbef2abaedbdfe7/familymembers_o.jpg)
![](https://freight.cargo.site/t/original/i/35306449592ad5a034d5d834e4a0118ac9bcfdd90535065c97fa1b3f6cf5eaa1/flashing_o.jpg)
![](https://freight.cargo.site/t/original/i/34603b0ac95fb1aead96e517044f9046252928a50cb5b6980f097778645e1a6e/spraytan_o.jpg)