For pride, we extended the LGBTQA acronym from six to twenty six letters. To ensure authenticity, we worked closely with The LGBT Community Center. The film was made for under 200K and was shot in one day.

Results: 8.3 million views (7 million organic)

Directed by: Jordan Bahat
Choreographed by: Andrew Winghart

In addition to the film, a complete alphabet of letters allowed Equinox to post words and phrases throughout pride month on social – essentially using the alphabet as a language.