EQUINOX: COMMITMENT COLLECTION 🔗
In an on-demand era where everything is a click away and anything can be bought if the price is right, Equinox reframes committment as the most valuable commodity of all.
We created seven products made from the commitments of others:
︎︎︎SCRUBS SWEATSUIT: made from the scrubs of doctors dedicated to cancer research (designed by Virgil Abloh)
︎︎︎THE STONEWALL STILLETOS: made from the pleather of the Stonewall Inn (designed by Hood By Air)
︎︎︎TRUTH LIPSTICK: made from the Washington Post paper
︎︎︎THE REAL CAMO JACKET: made from the battle dress uniforms of wounded war veterans
︎︎︎EAU DE BLOOD SWEAT & TEARS: A fragrance containing the DNA of the first woman to run in the Boston Marathon when only men were allowed
︎︎︎SHADES OF HUMANITY: sunglasses made from the lens of photographer Rudd Roye, black lives matter activist
︎︎︎THE LAW SUIT: made from the case files of environmental lawyer James Thornton (designed by Eckhaus Latta)
THE COLLECTION
OOH
SOCIAL FILMS
A faux e-commerce website let you explore the collection – and learn that commitment can't be bought.
https://commitmentcollection.com/
