EQUINOX: COMMIT TO SOMETHING🪞
Commitment takes guts and discipline – not just in the gym but in daily life outside of it. Rather than showcase a shiny gym and sweaty folks, we put commitment on a pedestal.
![](https://freight.cargo.site/t/original/i/76e7b6cf041f25e7a957ab57265320edc2ab3c4447e192f514e5415e9c343b08/cts15_forweb.jpg)
![](https://freight.cargo.site/t/original/i/bd573d98db9f709346a23c085a78b9f6eacca823ccb0310b70223952bc68102f/cts13_forweb.jpg)
![](https://freight.cargo.site/t/original/i/0a1f943777fbfcc2994eeef60eb055e0b9f23e9bad5b99f0d6a696d7d6424a46/cts14_forweb.jpg)
![](https://freight.cargo.site/t/original/i/c4749412f4f30632caee737bca9e0df3efec6e14a1a10578905d7a0bb9b45341/cts12_forweb.jpg)
![](https://freight.cargo.site/t/original/i/cfcdc139db5ea16ef43f9a6f96e2163bddc993ee435beb990630f3a32d2cb26a/cts9_forweb.jpg)
![](https://freight.cargo.site/t/original/i/8a1cf22146a21b82e71c999edbff88fd7c0ecb924960ee7fc2a32b2a17b7dec2/cts8_forweb.jpg)
![](https://freight.cargo.site/t/original/i/fa324104f53e916c1798934c08645abdaf344a3cf0388e2bbbbeacda24754b58/cts16_forweb.jpg)
Photographed by: Steven Klein
![](https://freight.cargo.site/t/original/i/738aab06473cdb9aaa9d02dc735b78bca1a11a3e5ea7f89349754753c0c6a290/EQX_OOH_331.jpg)
![](https://freight.cargo.site/t/original/i/3c5a02af9226bc7500d44d8f8cd466843b410c21f876f6126beb9ffba2b77b2d/EQX_OOH_108.jpg)
![](https://freight.cargo.site/t/original/i/a09dcee539f3955bbc6491f0447e5fff11ea20b1c14fb664b1346de59549fc3d/EQX_OOH_258.jpg)
![](https://freight.cargo.site/t/original/i/a338ef000fa76116f674776e8ae521fe6021fedfef6c71870c437b88cbafec11/EQX_OOH_226.jpg)
![](https://freight.cargo.site/t/original/i/427b132da9ebff3c86290f68d00c28fc76f77ca5ccda734bacce60d035bc9fb7/EQX_OOH_461.jpg)
![](https://freight.cargo.site/t/original/i/64e909a3160e48e354a9ed9ed47407c8dcc09ef4b41f13f13051c496267cea66/EQX_OOH_523_bees.jpg)
![](https://freight.cargo.site/t/original/i/19c40fbf68a0d3ae4b3a16a4fe884122e71ba4694905568ff6e9687f82cf7c8d/EQX_OOH_060.jpg)
In addition to the OOH campaign, we shot short form content. In the case of Rashad, a valedictorian with a stutter, commitment was as simple and as hard as finishing a sentence.
"STUTTER"
"DEAF CHEERLEADERS"