DELTA DATING WALL❤️️
Playing off the insight that world travelers are more likely to be swiped right, The Delta Dating wall let passerbys fake their worldliness. The wall highlighted 9 exotic locations Delta flies direct from NYC.
Results: 200 million media impressions / engagement rate was 273% above average
Call outs like "If you have a puppy, now would be the time to hold it up" "No duck face" or "This might be your bathroom selfie" and illustrations by Andrew Rae all added to the cheekiness and craft.