CLINIQUE: PLAY
WITH POP 💄️
Clinique wanted millennials, intimidated by bold colors, excited to explore their new line of Pop lipsticks. “Play With Pop” is an interactive music video with international star Zara Larsson that let’s you change the genre of her “Lush Life” track by changing the color of the lipstick.
🎶️ Red ︎︎︎ bold country version
🎶️ Nude ︎︎︎ natural acoustic version
🎶️ Pink ︎︎︎ playful pop version
🎶️ Plum ︎︎︎ fiery dance version
CASE STUDY VIDEO:
The entire mood from the set to wardrobe to performance changes to reflect the emotion of the lipstick color. It was also the first interactive music video to run inline on the iphone- no app needed- and was even embeddable in makeup blogs and Twitter.