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CANNABIS CARRIER PIGEONS🐦


The Travel Agency, a New York based cannabis dispensary, asked me to drum up  attention for their delivery program. 

Results:
  • 4 million views across IG + TikTok
  • We made the news


We launched "Project Pigeon" using a professional handler to train pigeons to wear custom backpacks. No AI, no shortcuts. We captured the entire pilot program through the lens of a documentary photographer and director to ensure the authenticity was undeniable. 



We unleashed a series of "training" videos following a budtender and a pigeon trainer at a secret coop. For two weeks, the content spiraled further off the rails, fueling internet conspiracy theories—until we revealed the truth: the entire pilot program was an elaborate ruse.

Check it all out here  🔗