BILLIE: YOU DO YOU 🇺🇸
On the “unofficial start” of summer – 4th of July– we launched a film that challenged the archaic standards that women need to remove every last strand of hair before squeezing into a bathing suit.
Results: Despite not being able to put paid behind it (“controversial content”) – the film garnered interntional headlines includin 2.2 B media impressionsn + 4 MM organic social views
Director + Photography: Ashley Armitage
