BILLIE: MOVEMBER 🥸
We used Movember (the annual growing of men’s mustaches for a good cause) to drop a huge secret: women have mustaches too. By elevating real women with real mustaches, we reduced the stigma around the top secret taboo of facial hair.
Results: 1.3 B impressions + 6 MM organic views on our social
Directed by: Agostina Gálvez