Personal care products cost more when they’re marketed to women. This is often called the “Pink Tax” because pink products can cost up to 13 percent more than ones made for men. To raise awareness about this pesky hidden tax on women’s razors, we turned a pink wine blue and charged 13% less for it. 

Results: We sold out in under 8 hours + Jimmy Fallon mentioned it on the Tonight Show ︎︎︎︎